We did it! With the help of people like you, we reached more than 1 million people during C. diff Awareness Month. As you likely know, lack of awareness is a huge obstacle for preventing C. diff, and for getting quickly diagnosed and appropriately treated.
We continue to hear every day from people who first hear the term “C. diff” when they or a loved one is being diagnosed. They were unaware that antibiotics or antacids could make them vulnerable to an even worse infection. Or, they weren’t aware that being in a hospital or nursing home greatly increases their risk for C. diff.
We started our “See C. diff” campaign in 2019 to generate broad public awareness of this preventable but often-life threatening infection. In just three years, we’ve increased our reach 1,250%, from 80,000 our first year to over 1,000,000 people this November.
Taking what we learned from our first two years, we invested more heavily this year in what worked well in 2019 and 2020. We ran ads on social media and pushed our new public service announcement on YouTube. We hired a public relations firm, resulting in several stories and interviews, including “New bid for C. diff infection to become ‘nationally’ notifiable” in Digital Journal, and a two-part interview on Noise Filter. Our petition to make C. diff a Nationally Notifiable Disease also got hundreds of new signatories.
Here’s a breakdown of how we reached people in 2021:
The critical importance of increasing awareness is captured in this quote from a survivor who responded to the campaign: “The sickest I have ever been is when I had C.diff…I’ve had Ulcerative Colitis for years and started suffering with C.diff in 2016 as a result of complications of my UC…I didn’t realize it was so serious until my gastroenterologist suggested a (fecal) transplant to help me get over C.diff.”
We are endlessly grateful to our generous sponsors, organizational partners, and everyone who shared a story, retweeted, liked or commented on our content throughout C. diff Awareness Month.
We’re proud of what we’ve done, but we need to go further and faster. Will you help us to raise C. diff awareness all year long by donating today?
Together, we will see C. diff defeated.