Our 2014 – 2016 Strategic Plan

In its first three years, the Peggy Lillis Foundation (PLF) established itself as the leading, independent organization dedicated to raising awareness of C. diff and advocating on behalf of those afflicted. Our 2013-2014 strategic planning process led PLF to establish a new guiding vision of a world where C. diff is rare, treatable and survivable and a refined mission wherein PLF is building a nationwide C. diff awareness movement by educating the public, empowering advocates and shaping policy. Our strategies build on our history of success in these areas, and outline new work that will advance the movement that we have helped catalyze.

Our plan comprises four interrelated strategies, summarized below. To access the full plan, please click here: PLF Strategic Plan 2014-2016.


Educate National Audience

Our national education activities include:

  • Relaunch peggyfoundation.org with robust content and tools (2015)
  • Develop core education toolkit, including fact sheets, patient brochures, discussion guides, waiting room posters, symptoms & prevention wallet cards, and then focused versions for various stakeholders (2014-2016)
  • Execute phased consumer education programs, including C. diff Infographics, video “C. diff Story” vignettes, a “C. diff: Know The Facts” Consumer Education Course, and the “True Impact of C. diff” video series (2014-2016)
  • Distribute PSAs to TV, radio, and healthcare facilities (2015-2016)
  • Use traditional news media to create awareness of C. diff epidemic (2014-2016)
  • Strengthen partnerships with like-minded physicians, activists, companies and organizations (2014-2016)


Empower Advocates

Our empowerment strategies include:

  • Develop online interactive US map where visitors can click on each state to find local C. diff statistics, state reporting rules, and local physicians and health centers with proven expertise (2015)
  • Distribute brochures and fact sheets dealing with various aspects of living with C. diff for sufferers and their caregivers (2015)
  • Establish C. diff Advocates Council of citizens and lead two-day convening to train members in sharing their stories and engaging in advocacy (2015)
  • Create opportunities to shape policy, and provide stock letters for citizens to contact politicians (2015-2016)
  • Conduct nationwide outreach to peer organizations for partnership (2015)
  • Host survivor and sufferer roundtables to provide support (2015-2016)
  • Train C. diff survivors and families to participate in state HAI advisory committees (2015-2016)
  • Create “C. diff Empowerment” Campaign (2016)


Shape Policy: Strategies and Successes 

Our advocacy activities include:

  • Advocate for/promote legislation at local and state levels to increase availability of transparent C. diff data for long-term care facilities and other non-hospital healthcare facilities (2015-2016)
  • Become active in the legislative process to mount legislative action (2015-2016)
  • Engage existing state-level structures to lift C. diff awareness, prevention, and reduction efforts through advocacy and policy (2015-2016)
  • Gain legislative support for establishing non-hospital-mandated C. diff reporting to local and state level regulatory bodies first in New York and then in other states (2015-2016)
  • Combine deft, direct lobbying and grassroots lobbying to maximize pressure for passage of the bill (2016)


Grow PLF’s Capacity

As the organization grows, we will bolster our capacity to fulfill our mission:

  • Continue to engage and build relationships with leaders in healthcare, public health, pharmaceuticals, testing and sanitation (2014-2016)
  • Redefine National Advisory Council to include medical and public health knowledge (2015)
  • Grow revenue year-over-year from $200,000 to $500,000 to hire full-time executive director and support staff (2014-2016)
  • Diversify fundraising plans to include individual giving and foundation grants (2014-2016)